@conference {1985051,
	title = {Understanding Awareness Diffusion at Twitter.com},
	booktitle = {Proceedings of the Sixteenth Americas Conference on Information Systems, Lima, Peru, August 12th-15th 2010},
	year = {2010},
	month = {2010},
	keywords = {BIS, Business Analytics},
	author = {Zhu,Bin and Chau,Michael}
}