@article {1978221,
	title = {Formation and effect of Social Interactions in Online Brand Community: an Empirical Investigation.},
	year = {2014},
	month = {2014},
	address = {Chengdu, China},
	keywords = {BIS, Business Analytics},
	author = {Wu,Ji and Fan,Shaokun and Wu,Manli and Zhao,J.  Leon}
}