@booklet {1968796,
	title = {Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising},
	year = {2022},
	month = {2022},
	address = {Chicago, IL},
	keywords = {Marketing},
	author = {Huff,Aimee and Barnhart,Michelle and Burkhardt,Brett}
}
@conference {1968801,
	title = {Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market},
	booktitle = {Association for Consumer Research 2021 Conference (North America)},
	year = {2021},
	month = {2021},
	address = {Duluth, MN},
	keywords = {Marketing},
	author = {Huff,Aimee and Barnhart,Michelle and Burkhardt,Brett}
}