@article {1972991,
	title = {Winning isn{\textquoteright}t everything: An investigation linking old school values to fan behaviors},
	year = {2021},
	month = {2021},
	keywords = {Marketing},
	author = {Aiken,Damon and Sukhdial,Ajay and Campbell,Richard and Kent,Aubrey and Malkewitz,Keven}
}
@conference {1973026,
	title = {Winning Isn{\textquoteright}t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Aiken,Damon and Sukhdial,Ajay and Campbell,Richard and Kent,Aubry and Malkewitz,Keven}
}
@article {1985156,
	title = {Winning Isn{\textquoteright}t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Aiken,Damon and Sukhdial,Ajay and Campbell,Richard and Kent,Aubry and Malkewitz,Keven}
}