@inbook {1973106,
	title = {Persuasion by Design: The State of Expertise on Visual Influence Tactics},
	year = {2003},
	month = {2003},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Wright,Peter and Friestad,Marian}
}
@conference {1973121,
	title = {Everyday Knowledge about Visual Persuasion},
	year = {2000},
	month = {2000},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Wright,Peter and Friestad,Marian}
}
@article {1985306,
	title = {Everyday Knowledge about Visual Persuasion},
	year = {2000},
	month = {2000},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Wright,Peter and Friestad ,Marian}
}