@article {1970586,
	title = {Market orientation, strategy, and performance in the forest industr},
	journal = {Forest Science},
	volume = {52},
	year = {2006},
	month = {2006},
	pages = {209-220},
	keywords = {Entrepreneurship, Management, Strategy \& Entrepreneurship},
	author = {Hansen,Eric and Dibrell,Clay and Down,Jon}
}
@article {1981516,
	title = {Demand for Third-Party Certified Wood Products: A Case Study of the US and UK},
	year = {1997},
	month = {1997},
	address = {Pullman, Washington},
	keywords = {Marketing},
	author = {McAlexander,Jim and Hansen,Eric}
}
@article {1981536,
	title = {Home Depot/Sainsbury, Preliminary Results},
	year = {1996},
	month = {1996},
	address = {Harrison Conference Center at Lake Bluff.  Lake Bluff, Illinois},
	keywords = {Marketing},
	author = {McAlexander,Jim and Hansen,Eric}
}