@article {1978556,
	title = {Impact of R\&D on Performance},
	year = {2000},
	month = {2000},
	address = {Seattle, WA},
	keywords = {Marketing, Strategy \& Entrepreneurship},
	author = {Gobeli,Dave and Mishra,C. and Koenig,Hal}
}
@article {1978571,
	title = {Strategic Value of Technology and Brand Equity},
	year = {1999},
	month = {1999},
	address = {New Jersey},
	keywords = {Marketing, Strategy \& Entrepreneurship},
	author = {Gobeli,Dave and Mishra,C. and Koenig,Hal}
}