@article {1979566,
	title = {Strategies for Building Brand Equity for Unfamiliar Companies},
	year = {2013},
	month = {2013},
	keywords = {Design Program, Merchandising Management},
	author = {Song,S and Kim,Minjeong}
}
@article {1979576,
	title = {Building brand equity for unfamiliar Asian companies},
	year = {2012},
	month = {2012},
	keywords = {Design Program, Merchandising Management},
	author = {Song,S and Kim,Minjeong}
}
@article {1979591,
	title = {Does Bigger and More Mean Better?: An Examination of Product Presentation Mix for Handbags in Online Shopping},
	year = {2012},
	month = {2012},
	address = {Seattle, Washington},
	keywords = {Design Program, Merchandising Management},
	author = {Song,S and Kim,Minjeong}
}