@article {1979671,
	title = {Inshopping in rural communities: Consumers{\textquoteright} and retailers{\textquoteright} perceptions},
	year = {2009},
	month = {2009},
	address = {Bellevue, WA},
	keywords = {Design Program, Merchandising Management},
	author = {Mullis,K and Kim,Minjeong}
}
@article {1979716,
	title = {Retailing in rural communities: Retailers{\textquoteright} perceptions of their customers and their communities},
	year = {2008},
	month = {2008},
	address = {Manchester, New Hampshire},
	keywords = {Design Program, Merchandising Management},
	author = {Mullis,K and Kim,Minjeong and MacTavish,K}
}
@article {1979701,
	title = {Self-congruity, satisfaction, and retailer loyalty},
	year = {2008},
	month = {2008},
	address = {Chicago, IL},
	keywords = {Design Program, Merchandising Management},
	author = {Mullis,K and Kim,Minjeong}
}
@article {1979706,
	title = {Service failure in online retailing: A content analysis of consumer complaints},
	year = {2008},
	month = {2008},
	address = {Chicago, IL},
	keywords = {Design Program, Merchandising Management},
	author = {Kim,Minjeong and Park,M and Mullis,K}
}