@article {1973376,
	title = {McDonnell Douglas Corporation: A Case Study},
	journal = {Annual Advances in Business Cases},
	year = {1988},
	month = {1988},
	pages = {311-336},
	keywords = {Marketing},
	author = {McAlexander,Jim and Nassen,Kent and Shrader ,C.  Bradley}
}
@article {1981581,
	title = {McDonnell Douglas Corporation: A Case Study},
	year = {1988},
	month = {1988},
	address = {Ames, Iowa},
	keywords = {Marketing},
	author = {McAlexander,Jim and Nassen,Kent and Shrader,C.  Bradley}
}