@conference {1985061,
	title = {Finding Treasures in Your Trash,},
	booktitle = {Proceedings of Joint Conference of eServices and Business Intelligence, Chengdu, China, June 4th-6th, 2010},
	year = {2010},
	month = {2010},
	keywords = {BIS, Business Analytics},
	author = {Zhu,Bin and Luo,Xin and Ma,James and Chau,Michael}
}