@article {1969541, title = {Choice Overload and Online Approach Behavior}, journal = {International Journal of e-Business Research}, volume = {15}, year = {2019}, month = {2019}, pages = {56-72}, keywords = {Design Program, Graphic Design, Marketing}, author = {Tung,Tsun-Yin and Burns,Leslie and Koenig,Hal} } @article {1970021, title = {Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison}, journal = {Sustainability}, volume = {9}, year = {2017}, month = {2017}, keywords = {Design Program, Marketing}, url = {https://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b901}, author = {Tung,Tsun-Yin and Koenig,Hal and Chen,Hsiou-Lien} } @conference {1970036, title = {Effects pf Green Self-Identity and Gender Influences on Consumers{\textquoteright} Involvement and Patronage Intention in Eco-Apparel Consumption}, booktitle = {Association for Consumer Research}, year = {2017}, month = {2017}, address = {San Diego, California}, keywords = {Design Program, Marketing}, author = {Tung,Tsun-Yin and Koenig,Hal and Chen,Hsiou-Lien} } @article {1976741, title = {A Theoretical Model of the Too-Much-Choice Effect}, year = {2014}, month = {2014}, address = {Singapore}, keywords = {Design Program, Graphic Design}, author = {Tung,Tsun-Yin and Burns,Leslie} }