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	journal = {Journal of Product Innovation Management},
	volume = {26},
	year = {2009},
	month = {2009},
	pages = {139-155},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Massey,A. P. and Hung,C. and Crisp,B.}
}
@article {1973516,
	title = {Cultural Perceptions of Task-Technology Fit},
	journal = {Communications of the ACM},
	volume = {44},
	year = {2001},
	month = {2001},
	pages = {83-84},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi and Hung,C. and Ramesh,V.}
}