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	journal = {Performance Improvement Quarterly},
	volume = {18},
	year = {2005},
	month = {2005},
	pages = {37-55},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Driscoll,T.}
}
@article {1973551,
	title = {Applying Performance Support Technology in the Fuzzy Front End of NPD},
	journal = {Journal of Product Innovation Management},
	volume = {17},
	year = {2000},
	month = {2000},
	pages = {143-161},
	keywords = {Marketing},
	author = {Montoya,Mitzi and O{\textquoteright}Driscoll,T.}
}
@article {1973556,
	title = {From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD},
	journal = {Journal of Product Innovation Management},
	volume = {17},
	year = {2000},
	month = {2000},
	pages = {143-161},
	keywords = {Marketing},
	author = {Montoya,Mitzi and O{\textquoteright}Driscoll,T.}
}