@article {1973491,
	title = {Cultural Differences in the Online Behavior of Consumers},
	journal = {Communications of the ACM},
	volume = {45},
	year = {2002},
	month = {2002},
	pages = {138-143},
	keywords = {Marketing},
	author = {Chau,P. Y.K. and Cole,M. and Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Keefe,Robert M.}
}
@article {1973561,
	title = {From the User Interface to the Customer Interface: Results from a Global Experiment},
	journal = {International Journal of Human-Computer Studies},
	volume = {53},
	year = {2000},
	month = {2000},
	pages = {611-628},
	keywords = {Marketing},
	author = {O{\textquoteright}Keefe,R. M. and Cole,M. and Chau,P. and Massey,A. P. and Montoya,Mitzi and Perry,M.}
}