@article {1969541, title = {Choice Overload and Online Approach Behavior}, journal = {International Journal of e-Business Research}, volume = {15}, year = {2019}, month = {2019}, pages = {56-72}, keywords = {Design Program, Graphic Design, Marketing}, author = {Tung,Tsun-Yin and Burns,Leslie and Koenig,Hal} } @article {1976741, title = {A Theoretical Model of the Too-Much-Choice Effect}, year = {2014}, month = {2014}, address = {Singapore}, keywords = {Design Program, Graphic Design}, author = {Tung,Tsun-Yin and Burns,Leslie} }