@article {1974586,
	title = {On the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues},
	journal = {Journal of Marketing Research},
	volume = {57},
	year = {2020},
	month = {2020},
	pages = {100-117},
	abstract = {People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers{\textquoteright} dominant hands? The present research shows that, yes, consumers respond more positively to nongraspable products if a haptic cue (an object that is graspable or suggestive of hand action) is located within the same visual field as the target and is positioned to appeal to the viewer{\textquoteright}s dominant hand. This result is driven by the creation and transfer of perceived ownership from cue to target. These findings extend the use of haptic cues to nongraspable products and uncover the critical role played by perceived ownership, including its ability to transfer from one object to another located in the same visual field. Moreover, the current research demonstrates situations in which the use of haptic cues will not enhance response.},
	keywords = {Marketing},
	url = {https://doi.org/10.1177/0022243719878390},
	author = {Maille,Virginie and Morrin,Maureen and Reynolds-McIlnay,Ryann}
}
@article {1982931,
	title = {Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation},
	year = {2019},
	month = {2019},
	address = {Portland, OR},
	keywords = {Marketing},
	author = {Reynolds-McIlnay,Ryann and Morrin,Maureen}
}
@article {1974581,
	title = {Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation},
	journal = {Journal of Retailing},
	volume = {95},
	year = {2019},
	month = {2019},
	pages = {128-142},
	abstract = {This research examines the effects of sounds made by retail technological interfaces {\textendash} self- checkout kiosks, credit card readers, mobile apps, websites {\textendash} at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to positive downstream consequences in the form of satisfaction and purchase intention. Visual and auditory distraction in the retail environment reduces trust, even when visual confirmation is provided, but synchronously provided audio-visual confirmation attenuates the negative effects of environment distraction.},
	keywords = {Marketing},
	url = {https://doi.org/10.1016/j.jretai.2019.10.006},
	author = {Reynolds-McIlnay,Ryann and Morrin,Maureen}
}
@article {1974591,
	title = {How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments},
	journal = {Journal of Retailing},
	volume = {93},
	year = {2017},
	month = {2017},
	pages = {266-282},
	keywords = {Marketing},
	url = {https://doi.org/10.1016/j.jretai.2017.03.003},
	author = {Reynolds-McIlnay,Ryann and Morrin,Maureen and Nordfalt,Jens}
}
@article {1982936,
	title = {Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times},
	year = {2017},
	month = {2017},
	address = {Washington, D.C.},
	keywords = {Marketing},
	author = {Reynolds-McIlnay,Ryann and Mayor,Lauren and Keech,Jessica and Morrin,Maureen}
}
@article {1982951,
	title = {The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays},
	year = {2015},
	month = {2015},
	address = {Coral Gables, FL},
	keywords = {Marketing},
	author = {Reynolds-McIlnay,Ryann and Morrin,Maureen and Nordfalt,Jens}
}
@article {1982956,
	title = {On the Other Hand{\textellipsis}: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads},
	year = {2015},
	month = {2015},
	address = {Phoenix, AZ},
	keywords = {Marketing},
	author = {Maille,Virginie and Morrin,Maureen and Reynolds-McIlnay,Ryann}
}
@article {1982966,
	title = {Neatness Matters: The Effect of Display Neatness on Product Color Choice},
	year = {2014},
	month = {2014},
	address = {Philadelphia, PA},
	keywords = {Marketing},
	author = {Reynolds-McIlnay,Ryann and Morrin,Maureen}
}