@article {1969536,
	title = {Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign},
	journal = {Nutrients},
	volume = {8},
	year = {2016},
	month = {2016},
	abstract = {The objective of this study was to create/test a social marketing campaign to increase<br>fruit/vegetable (FV) intake within 91ÆÞÓÑ Supplemental Nutrition Assistance Program (SNAP)<br>eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were<br>conducted in intervention counties (IC) and one control county. Participants were female (86\%{\textendash}100\%)<br>with 1{\textendash}2 children at home. Mean FV intake/without juice was 3.1 servings/day; >50\% preferred the<br>Internet for delivery of healthy eating information. Participants reported time/financial burdens, low<br>household FV variety and desirability of frozen/canned FV, and acceptance of positive messages.<br>A Food Hero (FH) campaign was created/delivered daily August{\textendash}October 2009 to mothers through<br>multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH<br>name recall (12\%) and interpretation of intended messages (60\%) vs. control (3\%, 23\%, respectively).<br>Compared to controls, the IC were less likely to report healthy food preparation as time consuming or<br>a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based<br>on county/household characteristics. The FH campaign increased FH awareness and positive FV<br>beliefs. A longer campaign with FV assessments will increase understanding of the target audience,<br>and allow for campaign refinement.<br>},
	keywords = {Marketing},
	url = {doi:10.3390/nu8090562},
	author = {Tobey,Lauren N and Koenig,Hal and Brown,Nicole and Manore,Melinda M}
}