@conference {1972006, title = {The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada}, booktitle = {2022 Marketing \& Public Policy Conference - American Marketing Association}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah J.S. and Humphreys,Ashlee} } @article {1979311, title = {Legitimacy and the Politics of Things}, year = {2018}, month = {2018}, address = {Odense, Denmark}, keywords = {Marketing}, author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah J.S.} } @conference {1972041, title = {The Pot Problem: The Role of Design in Legitimation of New Markets}, booktitle = {American Marketing Association 2016 Winter Educators{\textquoteright} Proceedings}, year = {2016}, month = {2016}, pages = {D10-11}, keywords = {Marketing}, author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah J.S.} }