@article {1973426,
	title = {3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance},
	journal = {Decision Sciences},
	volume = {42},
	year = {2011},
	month = {2011},
	pages = {451-476},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Massey,A. P. and Lockwood,N. S.}
}
@article {1973436,
	title = {Connecting IT Service Operations to Service Marketing Practices},
	journal = {Decision Sciences},
	volume = {26},
	year = {2010},
	month = {2010},
	pages = {65-85},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Massey,A. P. and Khatri,V.}
}
@article {1973446,
	title = {Can you Hear Me Now? Communication in Virtual Product Development Teams},
	journal = {Journal of Product Innovation Management},
	volume = {26},
	year = {2009},
	month = {2009},
	pages = {139-155},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Massey,A. P. and Hung,C. and Crisp,B.}
}
@article {1973451,
	title = {Usability of Online Services: The Role of Technology Readiness and Context},
	journal = {Decision Sciences},
	volume = {38},
	year = {2007},
	month = {2007},
	pages = {277-308},
	keywords = {Marketing},
	author = {Massey,A. P. and Khatri,V. and Montoya,Mitzi}
}
@article {1973461,
	title = {Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use},
	journal = {MIS Quarterly},
	volume = {30},
	year = {2006},
	month = {2006},
	pages = {99-114},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi}
}
@article {1973471,
	title = {Human Performance Technology and Knowledge Management: A Case Study},
	journal = {Performance Improvement Quarterly},
	volume = {18},
	year = {2005},
	month = {2005},
	pages = {37-55},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Driscoll,T.}
}
@article {1973476,
	title = {Because Time Matters: Temporal Coordination in Global Virtual Project Teams},
	journal = {Journal of Management Information Systems},
	volume = {19},
	year = {2003},
	month = {2003},
	pages = {129-156},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi and Hung,Y.}
}
@article {1973491,
	title = {Cultural Differences in the Online Behavior of Consumers},
	journal = {Communications of the ACM},
	volume = {45},
	year = {2002},
	month = {2002},
	pages = {138-143},
	keywords = {Marketing},
	author = {Chau,P. Y.K. and Cole,M. and Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Keefe,Robert M.}
}
@article {1973496,
	title = {Do I Really Have To? User Acceptance of Mandated Technology},
	journal = {European Journal of Information Systems},
	volume = {11},
	year = {2002},
	month = {2002},
	pages = {283-295},
	keywords = {Marketing},
	author = {Brown,S. A. and Massey,A. P. and Montoya,Mitzi and Burkman,J. R.}
}
@article {1973501,
	title = {Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks},
	journal = {MIS Quarterly},
	volume = {26},
	year = {2002},
	month = {2002},
	pages = {269-290},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Driscoll,T. M.}
}
@article {1973506,
	title = {Performance-centered Design of Knowledge-intensive Processes},
	journal = {Journal of Management Information Systems},
	volume = {18},
	year = {2002},
	month = {2002},
	pages = {37-59},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Driscoll,T. M.}
}
@article {1973516,
	title = {Cultural Perceptions of Task-Technology Fit},
	journal = {Communications of the ACM},
	volume = {44},
	year = {2001},
	month = {2001},
	pages = {83-84},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi and Hung,C. and Ramesh,V.}
}
@article {1973541,
	title = {Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM},
	journal = {Decision Support Systems},
	volume = {32},
	year = {2001},
	month = {2001},
	pages = {155-170},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi and Holcom,K.}
}
@article {1973561,
	title = {From the User Interface to the Customer Interface: Results from a Global Experiment},
	journal = {International Journal of Human-Computer Studies},
	volume = {53},
	year = {2000},
	month = {2000},
	pages = {611-628},
	keywords = {Marketing},
	author = {O{\textquoteright}Keefe,R. M. and Cole,M. and Chau,P. and Massey,A. P. and Montoya,Mitzi and Perry,M.}
}
@article {1973576,
	title = {On-Line Focus Groups: Conceptual Issues and A Research Tool},
	journal = {European Journal of Marketing},
	volume = {32},
	year = {1998},
	month = {1998},
	pages = {45-54},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Massey,A. P. and Clapper,D.}
}