@article {1976236, title = {Making the Most of Global Reach: Toward a Model of the Impact of National Culture on Issue Selling}, year = {2003}, month = {2003}, address = {Seattle, WA}, keywords = {Management}, author = {Baldridge,David and Ling,Y. and Floyd,S. F.} } @article {1976256, title = {Reading the Winds in Multinational Corporations: The Impact of Cultural Beliefs on Issue Selling Behavior}, year = {2001}, month = {2001}, address = {Washington, D.C.}, keywords = {Management}, author = {Baldridge,David and Ling,Y. and Floyd,S. F.} }