@article {1980111,
	title = {Examining the Question-Behavior Effect Using the Implicit Association Test},
	year = {2007},
	month = {2007},
	keywords = {Marketing, OSU-Cascades},
	author = {Knuff,David and Sprott,David E and Spangenberg,Eric R and Perkins,Andrew and Smith,Ronn J}
}
@article {1980136,
	title = {The Role of WOM Communication in Product Choice},
	year = {2004},
	month = {2004},
	address = {Portland, OR},
	keywords = {Marketing, OSU-Cascades},
	author = {Knuff,David and Giese,Joan L and Spangenberg,Eric R}
}