00530nas a2200133   4500008004100000245008700041210006900128260000900197653001400206100001700220700002100237700001700258856012100275       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Response to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c201010aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-response-advertising