00586nas a2200145   4500008004100000245009200041210006900133260000900202653001500211653003200226100001800258700001800276700001800294856012800312       2008                        eng d00aLeveraging family-based brand identity to enhance firm competitiveness and performance.0 aLeveraging familybased brand identity to enhance firm competitiv  c200810aManagement10aStrategy & Entrepreneurship1 aCraig, Justin1 aDibrell, Clay1 aDavis, P., S.  u/biblio/leveraging-family-based-brand-identity-enhance-firm-competitiveness-and-performance