01475nas a2200181   4500008004100000245012000041210006900161260000900230300001200239490000700251520079500258653001501053653003201068100002101100700001801121700001701139856013701156       2002                        eng d00aLong- vs. short-term performance perspectives of Western European, Japanese, and U.S. countries: where do they lie?0 aLong vs shortterm performance perspectives of Western European J  c2002  a245-2550 v373 aThis paper examines the differences between Eastern and Western companies regarding long- vs. short-term orientations. Utilizing Hofstede's long-term orientation index, this study scrutinizes both long- and short-term performance measurements for companies from Western Europe, Japan, and the United States. The findings suggest that Western European companies place an equally higher priority on both long- and short-term measures of performance compared to companies from Japan and the United States. Additionally, Japanese companies were postulated by the literature to employ a long-term orientation toward company performance greater than U.S. companies. However, our results do not support this statement, as U.S. and Japanese companies were not statistically significantly different.10aManagement10aStrategy & Entrepreneurship1 aPeterson, R., L.1 aDibrell, Clay1 aPett, T., L.  u/biblio/long-vs-short-term-performance-perspectives-western-european-japanese-and-us-countries-where