01077nas a2200169   4500008004100000245006400041210006300105260000900168300000900177490000700186520054700193653001400740100002100754700001500775700001900790856009800809       2003                        eng d00aLoyalty: The Influences of Satisfaction and Brand Community0 aLoyalty The Influences of Satisfaction and Brand Community  c2003  a1-110 v113 aThis paper empirically explores the relative impacts of satisfaction, brand community integration, and consumer experience on customer loyalty as expressed by future purchase intentions and behavior. Data drawn from qualitative research and a survey of 1000 patrons of a Native American casino who indicate a willingness to engage in formal marketing relationships indicate that satisfaction yields to brand community integration as a key driver of loyalty. We discuss important implications of the findings for marketing theory and practice.10aMarketing1 aMcAlexander, Jim1 aKim, Steve1 aRoberts, Scott  u/biblio/loyalty-influences-satisfaction-and-brand-community-0