01334nas a2200169   4500008004100000245008000041210006900121260001700190300001200207490000700219520085600226653000801082653001701090100001601107700001501123856002601138       2012                        eng d00aProtecting the Privacy and Security of Sensitive Customer Data in the Cloud0 aProtecting the Privacy and Security of Sensitive Customer Data i  aOxfordc2012  a308-3190 v283 aThe global ubiquity of cloud computing may expose consumers' sensitive personal data to significant privacy and security threats. A critical challenge for the cloud computing industry is to earn consumers' trust by ensuring adequate privacy and security for sensitive consumer data. Regulating consumer privacy and security also challenges government enforcement of data protection laws that were designed with national borders in mind. From an information privacy perspective, this article analyses how well the regulatory frameworks in place in Europe and the United States help protect the privacy and security of sensitive consumer data in the cloud. It makes suggestions for regulatory reform to protect sensitive infomraiton in cloud computing environments and to remove regulatory constraints that limit the growth of this vibrant new industry.10aBIS10aBusiness Law1 aKing, Nancy1 aRaja, V.T.  uwww.Sciencedirect.com