00574nas a2200145 4500008004100000245009500041210006900136260000900205653001400214100001600228700002100244700001700265700001900282856012700301 2014 eng d00aAdvancing the aesthetic middle principle: trade-offs in design attractiveness and strength0 aAdvancing the aesthetic middle principle tradeoffs in design att c201410aMarketing1 aGiese, Joan1 aMalkewitz, Keven1 aOrth, Ulrich1 aHenderson, Pam u/biblio/advancing-aesthetic-middle-principle-trade-offs-design-attractiveness-and-strength