00522nas a2200109 4500008004100000245012700041210006900168260000900237653001400246100002100260856013100281 2009 eng d00aSwooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy0 aSwooshes Vectors and Stripes How the Design and Visual Fluency o c200910aMarketing1 aMalkewitz, Keven u/biblio/swooshes-vectors-and-stripes-how-design-and-visual-fluency-sport-firms-logos-influence