00459nas a2200121   4500008004100000245006400041210006400105260000900169653001400178100002000192700002100212856010400233       2008                        eng d00aDirecting Consumer Price Expectation through Package Design0 aDirecting Consumer Price Expectation through Package Design  c200810aMarketing1 aOrth, Ulich, H.1 aMalkewitz, Keven  u/biblio/directing-consumer-price-expectation-through-package-design