01208nas a2200169   4500008004100000245008000041210006900121260000900190300001200199490000600211520063100217653001400848100002100862700001900883700001900902856011700921       1991                        eng d00aPositioning Professional Services: Segmenting the Financial Services Market0 aPositioning Professional Services Segmenting the Financial Servi  c1991  a149-1660 v73 aMarket segmentation and positioning allow marketers to differentiate themselves from competitors in a manner that is valued by customers and results in competitive advantage. Through an analysis of the financial services market this study develops a segmentation and positioning strategy based on the proposition that consumers employ many kinds of professional service providers to compensate for their own inability or unwillingness to perform certain tasks. Groups of similarly classified informants were examined to create profiles of four distinct market segments with unique needs, expectations, and evaluative criteria.10aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aScammon, Debra  u/biblio/positioning-professional-services-segmenting-financial-services-market-0