00463nas a2200145 4500008004100000245004800041210004700089260000900136300001200145653001400157100002100171700001700192700002100209856008700230 1988 eng d00aMcDonnell Douglas Corporation: A Case Study0 aMcDonnell Douglas Corporation A Case Study c1988 a311-33610aMarketing1 aMcAlexander, Jim1 aNassen, Kent1 aShrader, Bradley u/biblio/mcdonnell-douglas-corporation-case-study-3