00527nas a2200157   4500008004100000245006900041210006800110260000900178300001200187490000700199653001400206100001900220700001900239700001400258856009700272       2001                        eng d00aReaping the Benefits of Innovative IT: The Long and Winding Road0 aReaping the Benefits of Innovative IT The Long and Winding Road  c2001  a348-3570 v4810aMarketing1 aMassey, A., P.1 aMontoya, Mitzi1 aBrown, S.  u/biblio/reaping-benefits-innovative-it-long-and-winding-road