01272nas a2200157   4500008004100000245009200041210006900133260000900202300001200211490000700223520077300230653001401003100002801017700002001045856004901065       2019                        eng d00aIncreasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation0 aIncreasing Shopper Trust in Retailer Technological Interfaces vi  c2019  a128-1420 v953 aThis research examines the effects of sounds made by retail technological interfaces – self- checkout kiosks, credit card readers, mobile apps, websites – at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to positive downstream consequences in the form of satisfaction and purchase intention. Visual and auditory distraction in the retail environment reduces trust, even when visual confirmation is provided, but synchronously provided audio-visual confirmation attenuates the negative effects of environment distraction.10aMarketing1 aReynolds-McIlnay, Ryann1 aMorrin, Maureen  uhttps://doi.org/10.1016/j.jretai.2019.10.006