00608nas a2200145   4500008004100000245009100041210006900132260003000201653001500231653003200246100001800278700001800296700001800314856013000332       2007                        eng d00aLeveraging family-based brand identity to enhance firm competitiveness and performance0 aLeveraging familybased brand identity to enhance firm competitiv  aFort Lauderdale, FLc200710aManagement10aStrategy & Entrepreneurship1 aDibrell, Clay1 aCraig, Justin1 aDavis, P., S.  u/biblio/leveraging-family-based-brand-identity-enhance-firm-competitiveness-and-performance-0