00542nas a2200109   4500008004100000245011800041210006900159260003700228653001500265100001800280856013400298       2002                        eng d00aA cost-benefit analysis of decreasing and maintaining and increasing investments in advertising during recessions0 acostbenefit analysis of decreasing and maintaining and increasin  aWinnipeg, Manitoba, Canadac200210aAccounting1 aGraham, Roger  u/biblio/cost-benefit-analysis-decreasing-and-maintaining-and-increasing-investments-advertising-0