00484nas a2200145   4500008004100000245005200041210004800093260002300141653001400164653001700178100001700195700001900212700002500231856008200256       2004                        eng d00aThe Role of WOM Communication in Product Choice0 aRole of WOM Communication in Product Choice  aPortland, ORc200410aMarketing10aOSU-Cascades1 aKnuff, David1 aGiese, Joan, L1 aSpangenberg, Eric, R  u/biblio/role-wom-communication-product-choice