00374nas a2200109   4500008004100000245004300041210004200084260002400126653001400150100001600164856008400180       1989                        eng d00aRelationship vs. Transaction Marketing0 aRelationship vs Transaction Marketing  aCorvallis, ORc198910aMarketing1 aKoenig, Hal  u/biblio/relationship-vs-transaction-marketing-0