00569nas a2200133 4500008004100000245010000041210006900141260002000210653001400230100001600244700002000260700002100280856013400301 1987 eng d00aAssessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing0 aAssessing Unidimensionality Discriminant and Convergent Validity aMiami, FLc198710aMarketing1 aKoenig, Hal1 aHampton, Ronald1 aBrown, James, R. u/biblio/assessing-unidimensionality-discriminant-and-convergent-validity-new-approach-marketing-0