00527nas a2200133   4500008004100000245008000041210006900121260002200190653001400212100001600226700002100242700002200263856010800285       1986                        eng d00aThe Bases of Marketing Channel Power:  A Comparison of Alternative Measures0 aBases of Marketing Channel Power A Comparison of Alternative Mea  aChicago, ILc198610aMarketing1 aKoenig, Hal1 aBrown, James, R.1 aJohnson, Jean, L.  u/biblio/bases-marketing-channel-power-comparison-alternative-measures-1