00422nas a2200109   4500008004100000245006300041210006200104260002300166653001400189100002100203856008800224       1995                        eng d00aClose to the Customer: Gonzo Research in an Age of Quality0 aClose to the Customer Gonzo Research in an Age of Quality  aPortland, ORc199510aMarketing1 aMcAlexander, Jim  u/biblio/close-customer-gonzo-research-age-quality-0