00506nas a2200121   4500008004100000245007800041210006900119260002300188653001400211100002100225700002300246856011500269       1991                        eng d00aServices and the Consumer Experience: Reevaluating Positioning Strategies0 aServices and the Consumer Experience Reevaluating Positioning St  aPortland, ORc199110aMarketing1 aMcAlexander, Jim1 aSchouten, John, W.  u/biblio/services-and-consumer-experience-reevaluating-positioning-strategies-0