00451nas a2200133   4500008004100000245004800041210004700089260002100136653001400157100002100171700001700192700002100209856008700230       1988                        eng d00aMcDonnell Douglas Corporation: A Case Study0 aMcDonnell Douglas Corporation A Case Study  aAmes, Iowac198810aMarketing1 aMcAlexander, Jim1 aNassen, Kent1 aShrader, Bradley  u/biblio/mcdonnell-douglas-corporation-case-study-4