00537nas a2200145   4500008004100000245007400041210006900115260000900184653000800193653001400201653001700215653003300232100002100265856010500286       2011                        eng d00aSegmenting a Fragmented Market – Challenges and How to Get It Right0 aSegmenting a Fragmented Market Challenges and How to Get It Righ  c201110aBIS10aMarketing10aOSU-Cascades10aOSU-Cascades Hospitality Mgt1 aMontgomery, Todd  u/biblio/segmenting-fragmented-market-challenges-and-how-get-it-right