00649nas a2200157   4500008004100000245011400041210006900155260002400224653001400248653000800262100002100270700001800291700002600309700002400335856013200359       2009                        eng d00aThe Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market0 aRole of Mass Media and Marketing Communication in Consumer Ethno  aBaltimore, MDc200910aMarketing10aMBA1 aPuzakova, Marina1 aKwak, Hyokjin1 aAndras, Trina, Larsen1 aZinkhan, George, M.  u/biblio/role-mass-media-and-marketing-communication-consumer-ethnocentrism-study-russian-market