00463nas a2200133   4500008004100000245005500041210005400096260002100150653001400171100001600185700002000201700002000221856008800241       2010                        eng d00aWhat is Consumer Confusion and How is it Measured?0 aWhat is Consumer Confusion and How is it Measured  aDenver, COc201010aMarketing1 aStokes, Amy1 aKopp, Steven, W1 aSuter, Tracy, A  u/biblio/what-consumer-confusion-and-how-it-measured