00537nas a2200121   4500008004100000245010500041210006900146260000900215653001400224100002300238700002000261856013400281       2007                        eng d00aRethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index0 aRethinking Readiness Development and Validation of a Reduced For  c200710aMarketing1 aBarnhart, Michelle1 aRatchford, Mark  u/biblio/rethinking-readiness-development-and-validation-reduced-form-technology-readiness-index-2