00519nas a2200121 4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856013200265 2011 eng d00aContent and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance0 aContent and Context Product Design Briefs Knowledge based Assets c201110aMarketing1 aParkman, Ian1 aMalkewitz, Keven u/biblio/content-and-context-product-design-briefs-knowledge-based-assets-and-firm-performance-0