00458nas a2200121   4500008004100000245006400041210006400105260000900169653001400178100001700192700002100209856010600230       2008                        eng d00aDirecting Consumer Price Expectation through Package Design0 aDirecting Consumer Price Expectation through Package Design  c200810aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/directing-consumer-price-expectation-through-package-design-0