00416nas a2200109   4500008004100000245006300041210006000104260000900164653001400173100002100187856009800208       2006                        eng d00aCo-Branding with Sports Entities: How Difficult Can it Be?0 aCoBranding with Sports Entities How Difficult Can it Be  c200610aMarketing1 aMalkewitz, Keven  u/biblio/co-branding-sports-entities-how-difficult-can-it-be-0